Today, the Kelloggs-owned company announced Incogmeato, its new line of plant-based meat products which are meant to look, taste, and cook more like the real thing.. Visit, find us on Facebook or follow us on Twitter. and more. The new Incogmeato by MorningStar Farms plant-based portfolio will hit retail meat cases in grocery stores and foodservice in early 2020. Feeding America member food banks are struggling to keep up with demand as food bank visitors increase by an average of around 60% and charitable donations have sunk to Great Recession lows.1 According to Feeding America, food banks are experiencing a particular shortage of fresh protein - one of the most requested and least donated items – which has caused the protein gap to widen: a disparity in the supply and demand for protein at food banks across the country. The Incogmeato portfolio (are we sold on that name?) 1 Incogmeato will donate $1 million retailers/wholesale value of product in 2020 3 Incogmeato will donate $1 million retailers/wholesale value of product in 2020, Incogmeato™ by MorningStar Farms® Seeks to Help Address Protein Gap by Donating $1 Million Worth of Plant-Based Protein Products to Feeding America®, Donation Comes at a Time when Food Banks Struggle to Meet Nationwide Demand for Protein Amid Growing Hunger Crisis, For further information: Kellogg's Media Hotline,; Weber Shandwick, Meg Handelman,,, Starting today through Friday, Incogmeato spokesanimals @SammiChicken, @Prissy_Pig and @BuckelytheHighlandCow will share social content asking followers to vote for the donation to be made in their name, To vote for your favorite Incogmeato spokesanimal, simply comment on their Incogmeato posts on Facebook and Instagram using a burger emoji, On Sunday, the winning animal influencer will be announced and Incogmeato will donate. To compete with plant-based meat industry frontrunners Beyond Meat and Impossible Foods, new entrants have released their own lines of next-generation vegan meat in recent months, including Lightlife Foods, Gardein, Nestlé-owned Sweet Earth, and Smithfield Foods—the world’s largest pork producer. "Their generosity helps food banks provide more nourishing food to our neighbors during this challenging time. Deliciously crafted, these plant-based burgers cook, look, and taste just like beef. For all U.S. media inquiries: Morningstar Farms asks you if you're too chicken to try it because you may be scared that you'll actually enjoy them. "The need for good-quality protein at food banks is higher than ever, so it's important that we donate and raise awareness of this issue now. Living the plant‑based life has never been so easy, affordable, and delicious! 800-962-1413 2 includes a refrigerated plant-based “beef” burger as well as … Sold in the refrigerated meat case, the 4-ounce plant-based patties are made with non-GMO soy. visit us online. We are also a company with Heart & Soul, committed to creating Better Days for 3 billion people by the end of 2030 through our Kellogg's® Better Days global purpose platform. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. These spokesanimals will raise awareness to the cause by rallying their fanbases to see who will get the honor of having the $1 million worth of Incogmeato product donated in their name, marking it the biggest food donation ever made by an animal to Feeding America.3. What ingredients are in Incogmeato™ foods? “We know that about three-fourths of Americans are open to plant-based eating, yet only one in four actually purchase a plant-based alternative. Given the growing crisis, Incogmeato™ by MorningStar Farms ® is donating $1 million dollars' worth of plant-based protein products to Feeding America, the largest domestic hunger-relief organization in the country, to help answer the call for good-quality protein, and drive awareness of the reality of the protein gap at food banks. Make meat jealous with our juicy, savory Incogmeato Plant-Based Burgers. About Kellogg CompanyAt Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. To learn more about Incogmeato™ by MorningStar Farms®, visit or follow the brand on social media @IncogmeatoUS on Instagram and Facebook, and @Incogmeato on Twitter. The new line will feature the company’s first ready-to-cook, “next-gen” plant-based burger patties to be sold in the refrigerated meat case, and the company’s new non-GMO soy-based Chik’n tenders and nuggets will be sold in the freezer aisle. The best plant‑based recipes to take you from breakfast to dessert, A closer look at today’s most intriguing vegan food topics, Vegan living, simplified, from chocolate to wine and beyond, Where to eat, what to order, and what to swill, vegan style, The latest products, tasted and tested by VN editors, Plant‑based living made better with today’s hottest vegan products, Culinary inspiration from our favorite chefs and authors, Keeping you informed on food issues that matter. About Feeding AmericaFeeding America® is the largest hunger-relief organization in the United States. vegan media and get the very best BATTLE CREEK, Mich., Oct. 27, 2020 /PRNewswire/ -- The hunger crisis in America is growing at an alarming rate with Feeding America® estimating that 1 in 6 people could face hunger in 2020. Incogmeato™ is here to reassure flexitarians that its line of plant-based burgers, brats, sausage and chik'n nuggets look, cook and taste just like the real thing. in news, recipes, travel, beauty, products, SPOKESANIMALS COMPETE TO HAVE $1MM INCOGMEATO DONATION MADE IN THEIR NAMEAnd in true Incogmeato fashion, the brand is bringing back their beloved spokesanimals - @Prissy_Pig, @SammiChicken and @BuckleytheHighlandCow – to help them with their donation. In early 2020, MorningStar Farms —a subsidiary of the Kellogg Company—will debut its “Incogmeato” vegan meat line at grocery stores and through foodservice partners. Visit or Eco‑friendly strategies to veganize every room in your home, Vegan‑approved treats and more for your four‑footed friends, Helping you bring even more green to your garden, All the buzz from Hollywood’s compassionate set, Rev up, work out, and get inspired the plant‑powered way, Meet the creative forces cooking up today’s tastiest vegan eats, Meet the innovators shaking things up, from food‑tech to high‑tech, Meet the movers and shakers bringing the veg lifestyle into the mainstream, From near‑death to peak health, these individuals found their cures in plants. Here comes the (vegan) bride and groom! Subscribe now to the world’s #1 plant-based magazine! In early 2020, MorningStar Farms—a subsidiary of the Kellogg Company—will debut its “Incogmeato” vegan meat line at grocery stores and through foodservice partners. Incogmeato™ from MorningStar Farms ® is a new line of next-generation plant-based protein that looks, cooks and tastes just like meat. We are thankful for their commitment to fighting hunger and for helping to address the increased need in our communities.". Morningstar Farms Incogmeato Chik'N Nuggets TV Commercial, 'Spoiler Alert' Morningstar Farms announces a spoiler: its Incogmeato Chik'n Nuggets aren't made from chicken. All-things vegan,in your mailbox and inbox, Never miss out on exclusive stories, recipes, and giveaways, Copyright © 2020 Fresh Healthy Media, LLC. 269-961-3799 Check out today's hottest plant‑based positions for your next career move! 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