Thus, Mountain Dew and 7Up are priced similarly in most cases. Barney and Ally Hartman, beverage bottlers in Tennessee, invented the original formula for Mountain Dew in 1940. For about 40 years (1940s-1980s), it came in a single flavor – a citrus-flavored, caffeinated soft drink that quickly took the consumers’ fancy. The name “Mountain Dew” is the slang used in the Southern United States, as well as in the Scottish and Irish, for homemade whiskey (i.e., moonshine). As you can see, the list of ingredients is quite similar between the two. Many consumers identify the tastes as being similar with a hint of added flavor (berry, in the case of Black Label). Its competitors are Surge and Mello Yello, both of which are considered regional soft drinks only, and Sun Drop. Mountain Dew stands out as the leader amongst lemon-lime and citrus-flavored sodas like Mellow Yellow and Surge, must to the dismay of the Coca Cola company. Copyright © 2020 This line is a seeming shot at the 7Up brand as it is a “clear, lemon-lime” drink with a splash of fruit juice. Carl E. Retzke originally suggested it but it was trademarked by the Hartmans. These differences in ingredients will have a subtle effect on the overall taste profile for Mountain Dew. The acquisition resulted in the increased market presence in North America for the brand. The tastes of the current Mountain Dew and 7Up are so wildly different that it can be hard to imagine that they were once quite similar. If you happened to be born in the 1980s or early 1990s, the phrase “Do the Dew” likely brings back memories of chugging the uniquely green, soda-like drink called Mountain Dew (now widely marketed at Mtn Dew)  and taking off on some extreme adventure. Mountain Dew has become a pop culture mainstay with the following interesting trivia. I like to travel around the world to discover local brands of liquor, that’s the reason why he can recommend all these authentic yet not well-known brands. Can: $3.99: Diet … The ice-cold drink sliding smoothly down the throat is the perfect antidote to a hot day. PepsiCo continues to reap the benefits of that seemingly poor decision to this day. How Well Do You Know Your Favorite Alcoholic Drinks? Let’s look at the original product versus the “craft” Label line for a quick comparison. The Mountain Dew Label line was introduced as a response to the surge in interest for handcrafted products. The Hartman brothers asked several people for inputs about Mountain Dew – and Coca-Cola was among them. Mountain Dew Live Wire is the orange-flavored and –colored version introduced in 2003. A story circulates suggesting that the Hartman brothers took their early Mountain Dew product to Coca Cola for feedback and were resoundingly rejected. All Rights Reserved. William H. Jones, an employee of the Tip Corporation, changed the formula yet again resulting in the Mountain Dew drink launched in 1961. As stated by the Surgeon General of the United States, pregnant women should refrain from drinking alcohol as it increases their baby’s probability of having congenital defects. This popularity is largely due to aggressive marketing aimed at this age-group. Diet Mountain Dew, launched in 1988 although its original name was Sugar-Free Mountain Dew when it was introduced in 1986, is the no-calorie version of the original drink. The sweeteners in it are aspartame, sucralose, and acesulfame potassium. Caffeine-free Mountain Dew is the non-caffeinated version. High-Fructose Corn Syrup (eliminated in some regions), Brominated Vegetable Oil (eliminated in some regions), Yellow 5 (Tartrazine - contrary to myth, has not been proven to lower sperm count in men). As Mountain Dew is now owned by PepsiCo, the cost comparison is much like that of other sodas produced by the beverage giant. Drinking alcohol can lead to serious illnesses and have a negative effect on motor skills, which are required for driving and machinery operation. The Dew was purchased by another entrepreneur and eventually by PepsiCo in 1964. The drink was born out of a type of necessity as the Hartmans were looking for a suitable, procurable mixer for their Tennessee whiskey. The actual ingredients in Mountain Dew differs depending on the flavor and country of its production and distribution. Save my name, email, and website in this browser for the next time I comment. Today, there are several flavor variations of the drink although the original is still the bestselling product. Pepsi-Cola Company acquired the rights to the brand and its production from Tip Corporation in August 1964. You can get the accurate prices from local stores. Diet Mountain Dew: 8 x 7.5 oz. Mountain Dew became synonymous with extreme sports and rose to prominence as the only citrus-flavored option for punk rock fans and teenagers in the 1990s. Kickstart by Mountain Dew is similar to Monster in both presentation (often 16-ounce cans) and purpose. Examining the Risks and Benefits of Alcohol, Five Tips to Improve Your Alcohol Tolerance. A four-pack of 16-ounce Monster Energy will run almost the exact same price as a four-pack of Mountain Dew Kickstart. Mountain Dew Price and Guide 2020 Introduction of Mountain Dew If you happened to be born in the 1980s or early 1990s, the phrase “Do the Dew” likely brings back memories of chugging the uniquely green, soda-like drink called Mountain Dew (now widely marketed at Mtn Dew) and taking off on some extreme adventure. Even with the aggressive marketing programs on the part of The Coca-Cola Company and Dr Pepper Snapple Group, Mountain Dew is still ahead of the pack. Can: $3.99: Mountain Dew: 8 x 7.5 oz. The original Mountain Dew doesn’t taste anywhere near the current version. As mentioned earlier, standard sodas falling under the umbrellas of the big three beverage companies typically cost about the same (they even seem to be on sale at the same time in grocery stores). Mountain Dew has had a long tenure as one of the world’s most popular and recognizable soda brands. The brand underwent massive changes both from ownership and recipe perspectives. As you can see in the table below there are now quite a few Mountain Dew flavors and craft offerings. Bill Bridgforth revised the formula in 1958. Mountain Dew, the original citrus-flavored soda with a yellow-green color tingles the palate at the first sip before the distinctive citrus blend dances in the mouth. The lemon-lime taste of the current Mountain Dew is still among the best mixed in the soft drinks industry so it’s no wonder that it’s on top of the heap. The carton-stylized hillbilly is a reference to the origin of its name. The name itself was the 19th century common term for Highland Scotch whiskey but the Hartmans trademarked it in 1948. Free 2-day shipping. We only provide the approximate prices. With a vast variety of flavors and a seemingly endless supply of new ones, Mountain Dew fans will likely be satiated for many years to come. Mountain Dew is a carbonated soft drink with various flavors. So, how about the price? Monster leans heavily on naturally derived energy-enhancing ingredients while the kick provided by Kickstart comes primarily from caffeine and sugar. Millennials may be surprised to know that Mountain Dew was created well before they, and possibly their parents, were born. does not provide advertisements or recommendations on alcoholic beverage brands.