The ability to understand and monitor web analytics dashboards and reporting tools is expected as these tools will help him maintain and monitor reports, budgets, campaign performance, ROI, and channel metrics. Hire smart, train smart. This course is designed to serve as the catalyst for savvy marketers, business consultants and entrepreneurs around the world to easily build revenue generating referral partner programs. Copyright © 2018 Performance Marketing EDU, LLC. There are good and bad affiliates in this world. ", "After working with PPM, I have a clear step-by-step process for how to create, run and kill it with affiliate marketing. By submitting your e-mail address you agree to our, © 2020 MarTech Advisor is among the trademarks of. From the chief executive officer to the vice president of sales, the senior management team needs marketing KPIs to gauge how marketing activities and spending impact the company’s bottom line. Vandita is a passionate writer and IT enthusiast. Employment: Full Time We are seeking a talented performance and growth marketing specialist to manage SEM/PPC Campaigns and paid social media campaigns for … You are just one step away from getting all the Take as long as you like. How many hours is the course? Due to high levels of manipulation and misunderstanding of the industry, affiliate marketing carries baggage that limits the scope of growth (basically, some people have given it a bad name which has led to it being seen as a sleazy way to make money). Am I allowed to retake the test? Marketing performance metrics or key performance indicators (KPIs) are useful not only for marketing professionals, but also for non-marketing executives. Right Calibre Executive Search Dubai, UAE Posted Ref: RP409-43. You cannot fail, you can only learn new skills. A performance marketing manager should master the following: Learn More: Is Performance Marketing the Key to Better Mobile Measurability? Learn More: The Latest Trends in Performance Marketing: In Conversation with Robert Glazer, Founder and CEO, Acceleration Partners. There are key fundamentals that all successful affiliate programs practice. (JK, I'm not sending you anything), A badge designating you as a Certified Performance Marketing Manager that can be hosted on your website, email signature and LinkedIn profile, Status and recognition as a Certified Performance Marketing Manager. Your affiliate program can flourish with a healthy affiliate ecosystem to help grow your bottom line. Having good communication skills (both verbal and written) is a mandate. Source and implement the most effective keywords, measure keyword performance and optimize campaigns based on them. The Performance Marketing Manager Certification Course including: Our Facebook community where instructors, alumni, and students and share issues and success stories with their programs, 30-minute introductory consultation call with Dustin. Can I finish it early? Use multi-touch attribution to track touchpoints across the funnel, which will help maximize Pay-Per-Click (PPC) campaign effectiveness. How Will Marketing Strategies Evolve in Times of Coronavirus (COVID-19)? She must especially work closely with the concerned teams to set goals, report to senior management for campaign status, collaborate with the design team to produce channel-appropriate campaign briefs and creative assets. He has an incredible ability to explain complex concepts in an easy to understand format. Skip. Vandita writes for MarTech Advisor as a freelance contributor. Explore new marketing opportunities such as social media channels, apps, ad formats, etc. "Dustin is my go to secret weapon when it comes to structuring, organizing and running every affiliate program I work with. The Viral Coefficient: Your 2020 Guide to Viral Marketing, 6 Ways Big Data helps Companies Mitigate Risks, Boost Your Holiday Marketing Strategy With Experiential Marketing, Drive campaigns from planning to execution and beyond to meet key performance metrics, Constantly optimize marketing activities to improve return on investment, Allocate budgets and analyze and recommend modifications to ad spends, Collaborate with marketing teams to guide A/B creative tests, incrementality tests, and spend scaling tests on campaigns online and offline to identify what works best, Test new channels and trends (such as voice search, Augmented Reality, Virtual Reality, Digital Out of Home, etc. Visit PayScale to research performance marketing manager salaries by city, experience, skill, employer and more. Add an affiliate and performance marketing to your portfolio of billable services, and responsibly serve your clients with expert knowledge in the field. It's also a great way to train and certify members of your own team to ensure that they're up to speed on the latest trends and best practices. Understand your products inside out. Sure, if done poorly it can turn into a money pit of negative ROI. She focuses on campaign-specific results and drives the marketing department’s commercial performance. Creating the pillars of a strong affiliate program is no easy task. What tips do you have on performance marketing skills? Performance Marketing Manager Overview We are looking for an ambitious, sharp and highly motivated Performance Marketing Manager to join our team of world class media consultants on the Media & Performance Practice at Rothco Accenture Interactive. For subscribing to the MTA Weekly Digest! being Martech-wise. ", "Dustin's knowledge in the affiliate space is impressive. We aren't going anywhere, and neither is this certification. Winning CX will come from Brands who can balance relevance, consistency and convenience to drive engagement. If you're an employee or marketing professional, this certificate can make you more valuable to your company, which is the surest way to get that raise or promotion you likely already deserve (but don't have a tangible reason to request). Performance Marketing Manager. The performance marketing manager needs to adopt a methodical approach while analyzing statistics and should be able to glean insights to make campaign recommendations. Marketing performance management is the organizational capacity for improving the ROI and effectiveness of marketing. “Affiliate Marketing” is the term that originated before Performance Marketing, and is still used today. An active online community that you’ll receive lifetime access to. Patch helps you discover the best plants for your space, delivers them to your door and helps you look after them. Your affiliate program can flourish with a healthy affiliate ecosystem to help grow your bottom line. This course will teach you how to set up your program for success, preventing the bad affiliates from tearing apart your program. Jeff is an international Start-up based in Valencia, Spain, that is revolutionizing how customers access every-day services, online to offline. Looking to train someone to run the affiliate channel? Performance Marketing Manager Overview We are looking for an ambitious, sharp and highly motivated Performance Marketing Manager to join our team of world class media consultants on the Media & Performance Practice at Rothco Accenture Interactive. It encompasses the planning process, performance measurement and establishment of predictive analytics. The Performance Marketing Manager is primarily responsible for the management of digital accounts. She has previously worked as a Software Engineer with Aricent Technologies. Develop hypotheses and perform A/B (or multivariate) testing to recommend optimizations, Leverage customer insights to better segment, target and reach potential customers. We have more than 1500 franchises across South America, Europe and most recently we have launched our services in South East Asia, Africa, and Eastern Europe. Your email is already registered for the MarTech Advisor Slack Community. Performance Marketing Manager Certification is the training course designed to squash the outdated and negative perceptions of affiliate marketing. You move at your own pace. She is a Computer Lecturer by profession at the University of Delhi. The Performance Marketing Manager has to communicate and collaborate effectively across teams and various levels of the organization. As Performance Marketing Manager at Yousign, you’ll be responsible for driving growth through paid marketing channels.. Apart from the above skills, a Performance Marketing Manager should be able to juggle between multiple projects, have the ability to prioritize, meet deadlines and be adaptable and focused. She also needs to coordinate with vendors for online paid channels. For confirming your subscription! But that shouldn’t stop you from The kind of engagement that drives optimal customer lifetime value and real business impact.